ELLIE PETERS | SENIOR ART DIRECTOR, DESIGNER

The Brand Manager for historic Napa Valley winery, Beaulieu Vineyard, approached our team to create an original holiday gift box that brings to life the vibrant artistry and texture of a tapestry in an unexpected and modern way to enhance luxury perception of their Tapestry Reserve Red Wine. Requirements included a vineyard theme that leaned into the artistic definition of tapestry to re-energize this historic and iconic wine. I created two detailed concept sketches presented alongside color palettes and swipe reference to help the client visualize the direction the artwork would take. Once a concept was chosen, I worked closely providing art direction to an illustrator and then applied brand graphics before releasing final mechanical files for production.

 

Role: Designer, Art Director, Mechanical Artist