ELLIE PETERS | SENIOR ART DIRECTOR, DESIGNER

Examples of some off-premise retail display and point-of-sale design. The first display I conceptualized from sketch to final execution. The case card design below shows a particularly tricky client request to show off the winery's long list of prestigious wine critic scores alongside their iconic arch and tower building in an impactful way. The wood wine case display rack was designed as a smaller scale alternative for retail.

Role: Designer, Art Director