ELLIE PETERS | SENIOR ART DIRECTOR, DESIGNER

After some particularly devastating California wildfires in Napa Valley and Sonoma the community banned together to rebuild and support each other. Constellation Brands came to us to create key art for a program of support at retail. The brief included some imagery requests that could have easily lead us to a visual that felt unoriginal and blended into every other relief program from competitors. I opted for a concept that used custom illustration instead of photography which gave this program a more ownable feel. The program rolled out to few point-of-sale pieces and was executed locally helping to raise funds and make a real difference in the community.

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Role: Illustrator, Designer