ELLIE PETERS | SENIOR ART DIRECTOR, DESIGNER
Wonder House is an adaptable museum program for children with Autism. The program is designed to seamlessly integrate into existing museum structures. Whether they have a focus on play, art, science, or music, expert staff works with both museum employees and the surrounding community to build something amazing for children and their families.
The program helps children achieve sensory and developmental exploration in a social setting. Providing relief and a sense of community for parents and gaurdians is also very important. Wonder House is a safe place of relief for finding appropriate, fun, and educational outings for the child.
Over the course of 15 weeks, senior graphic design and ad photography students at RIT collaborated to create the award-winning annual magazine Positive/Negative Volume 8. ‘Mountain Magic’ is a single spread story about the history and evolution of moonshine. ‘Extra Ordinary’ is a double spread story about the fashion movement called Normcore.
Harmony in Boom is a boutique that provides all-natural and organic body care products to distributors who care for the environment and health of their consumers. Goals of the overall identity included creating a sophisticated and down-to-Earth tone. The approach to this branding and identity project started with brainstorming a fictitious company and name. An important step was writing the creative brief which included a summary of the company and the target audience. From there, a composition of the logo and imagery for the brand was created to establish a direction for the overall look and feel of the company.
By establishing a time line of goals and deliverables, a complete and expansive brand was created. Some elements of the brand that have been established through design include a logo, sub-brands, a design guide, stationary, packaging, responsive website, and print advertisements.
The responsive website features friendly images of the dogs looking happy and mostly enjoying the outdoors. This makes them more appealing to people who are looking to adopt and reflects Blue Barn’s country setting.
The Dog Match app is designed to help people select the breeds of dogs that will be a perfect fit for their lifestyle and needs. This will help ensure new dog owners will adopt their new dog as a happy, life-long commitment. The app provides a list of breeds, specific breed characteristics and details, a fast and easy matching feature, ability to connect with adoptable dogs on the Blue Barn site, and more information about Blue Barn.
As part of the 2015 Student Design Challenge sponsored by the national Paperboard Packaging Alliance, teams were asked to design a limited edition innovative toy package that can also be reused as an interactive structure for the toy.
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The RIT team’s entry, “The Book of Life/Sugar Skull,” featured a package that also is the toy and can be decorated with markers, stencils and other accessories included with the package. The entry won the Third Place prize in this National challenge. Read more here.
RIT held a design challenge for students to design the New Student Orientation Guide and my custom illustration was chosen for the cover of the guidebook, calendars, and maps.
Chompsters is an interactive packaging concept that encourages picky eaters to finish their meals. Grabbing food on-the-go before school or while running errands doesn’t need to be a struggle for parents. Their kids won’t be able to resist finishing their sandwich to get the collectible sticker on the bottom of the box. Each sticker features a unique hungry monster—each with their own little personality!
