ELLIE PETERS | SENIOR ART DIRECTOR, DESIGNER

With less than four weeks to create and print a promotional brochure in time for an important wine tasting event, I rushed to establish a brochure structure and page layout system that felt anything but rushed. I worked closely with a copywriter by providing a clear outline of the intended content and immediately consulted with a trusted printer to loop them in from the very start and get cost estimates underway. Touches of gold foil and premium paper stock ensure the brand has an elevated perception for consumers. The brochure structure kept production very simple without losing visual interest and a custom feel. In the end we delivered on time and under budget. The client ended up using this piece longer term beyond the initial event. 

 

Role: Designer, Art Director