ELLIE PETERS | SENIOR ART DIRECTOR, DESIGNER

From the renowned Napa Valley winemaker of Schrader Cellars, their sister brand, Double Diamond, asked our team to design a sales and marketing kit for their 2018 vintage release. Being the first unveiling of a brand new label designed by Carol Schrader herself, I took inspiration from that to flesh out a new identity for the brand. The pocket and cards include a letter from founders Fred and Carol, details about the wine, vintage year, and winemaker, and allocation card. I handled this print piece from concept and design to die line creation through managing final production.

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Beyond this first appearance of a new brand look, I developed additional retail point-of-sale, on-premise marketing tools, and other sales materials.

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Role: Designer, Mechanical Artist

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Silver Winner: Rochester American Advertising Awards, 2021