ELLIE PETERS | SENIOR ART DIRECTOR, DESIGNER
ROBERT MONDAVI WINERY CONCERT SERIES KEY VISUALS & CAMPAIGNS
Client: Constellation Brands | Agency: Partners + Napier
For three years in a row (until the pandemic shutdown), the hospitality team at world-renowned Robert Mondavi Winery in Napa Valley tasked our team with conceptualizing, executing, and rolling out key promotional artwork for their Summer Concert Series. The art was adapted to various print and digital needs including posters, OOH, signage, merch, email marketing, social assets, web banners, and more. So much more that I developed a giant Excel tracker to keep both our team and our clients organized and always on time with a pile of fast-paced and often parallel deadlines.
Role: Art Director, Designer, Mechanical Artist
Silver Winner: Rochester American Advertising Awards, 2020
Credits: Design & Art Direction: Ellie Peters; Associate Creative Director: Katy Collar; Illustration: Matt Beliewicz
Credits: Design: Ellie Peters; Creative Supervisor: Katy Collar; Illustration: Matt Beliewicz
