ELLIE PETERS | SENIOR ART DIRECTOR, DESIGNER

Stags’ Leap Winery is inviting consumers to leap into the unknown and discover the unexplored. Our team helped bring the world of Stags’ Leap to life through roll-out to various applications and a special Choose Your Own Adventure Mother's Day original concept. The program helped consumers leap beyond the expected with a Mother’s Day gifting activation featuring a dedicated landing page, gift bag, and gift tag necker.

CHOOSE YOUR MOTHER'S DAY ADVENTURE

Through collaborating with the copywriter on this project, we came up with the idea to create a decision tree through which consumers can navigate our dedicated Mother's Day landing page to land on an unexpected way to spend the day with Mom—and find the perfect wine to pair with the day’s activities.

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Role: Designer